Gill

McPhee

Originally from the UK, Gill brings extensive experience across brand, marketing strategy and communications into her role as Group Marketing Manager at Buxton. Curious, creative and highly people-focused, she leads the Corporate marketing team with a passion for elevating the Buxton brand, supporting offices and shaping meaningful stories that strengthen connection across the network and wider Victorian community.

What’s your personal connection to the neighbourhood?
As an expat, Bayside was the natural place for Australia to become my second home. Fish and chips on St Kilda Pier, sunset wines by the bay, morning coffee in Hampton and St Kilda’s familiar energy all make me feel connected. It reminds me that home can be both new and familiar at the same time.

What do your clients commonly say you do differently?
Empathy shapes the way I work. I was raised on old-school British manners, so ‘please’ and ‘thank you’ are very much part of my everyday language. I care deeply about helping others succeed, and I take the most pride in collective wins, genuine connection and helping people find the right fit.

What are some core values you live by?
Putting people first is central to how I approach work and life, because we’re all greater than the sum of our parts. Joy is a life-force, because life is short and work should still feel human. Freedom and peace also guide the way I think, lead and collaborate.

Tell us about any community initiatives you’re proud of
We’re in a privileged position to support the communities we call home and work within. From raising the profile of women’s sport to annual fundraising for our charity partners and championing local heroes, these initiatives matter. They remind us that brand impact is strongest when it reaches beyond business.